<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Knot Agency Ltd]]></title><description><![CDATA[A specialist marketing agency working in the yacht industry.  We assist businesses of all sizes with their marketing needs.]]></description><link>https://www.kn8t.com/news</link><generator>RSS for Node</generator><lastBuildDate>Tue, 21 Apr 2026 22:44:59 GMT</lastBuildDate><atom:link href="https://www.kn8t.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Email Marketing Essentials]]></title><description><![CDATA[Marketing emails are a very cost effective way of talking to your marketplace when interacting face to face isn’t really an option. ...]]></description><link>https://www.kn8t.com/post/email-marketing-essentials</link><guid isPermaLink="false">689f55780729bc3690b9beed</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Thu, 31 Jul 2025 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_cf62b6e953ab460bb46a82ab8a2c56b5~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[The Rise of the QR code]]></title><description><![CDATA[Although they have been around since the mid 90s, thanks to the pandemic, we’re all now experts at spotting and using a QR code. If...]]></description><link>https://www.kn8t.com/post/the-rise-of-the-qr-code</link><guid isPermaLink="false">689b21ced81f1e4318a7757f</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Mon, 30 Jun 2025 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_32c163980ff244f186a1d4d27bc88661~mv2.jpg/v1/fit/w_972,h_972,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>katemoss3</dc:creator></item><item><title><![CDATA[Why Tone of Voice Matters ]]></title><description><![CDATA[Imagine that your brand is a character in a television show.  Are you the dour, hardened detective, from the wrong side of the tracks or...]]></description><link>https://www.kn8t.com/post/why-tone-of-voice-matters</link><guid isPermaLink="false">689b2a3bd81f1e4318a78b68</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Sat, 31 May 2025 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_fdf891989d0c4d6b850c9056106d9b15~mv2.png/v1/fit/w_572,h_503,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[Capitalising on What's Hot ]]></title><description><![CDATA[Moments of shared excitement have the power to capture public attention on a massive scale, even among those not normally engaged with...]]></description><link>https://www.kn8t.com/post/capitalising-on-what-s-hot</link><guid isPermaLink="false">689cc12cf0b804ed623bb80f</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Wed, 30 Apr 2025 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_7a3e27b18c544b38903595b53d28a691~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[Marketing in uncertain times ]]></title><description><![CDATA[The cost of living rising is at pace and running a business is nerve-wracking.  People are tightening their belts with reduced disposable...]]></description><link>https://www.kn8t.com/post/marketing-in-uncertain-times</link><guid isPermaLink="false">689b42dbf4e8fb70089c588f</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Mon, 31 Mar 2025 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_69273ac0d3a24289abba86126b389eb1~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>katemoss3</dc:creator></item><item><title><![CDATA[Sales and Marketing - A Delicate Balance ]]></title><description><![CDATA[There is often a rivalry in business between sales and marketing.  Each function feels under appreciated by the other and lacking support...]]></description><link>https://www.kn8t.com/post/sales-and-marketing-a-delicate-balance</link><guid isPermaLink="false">68a066a481e6ee2fae5392af</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Sat, 01 Mar 2025 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_a5525e21b4304444892f3e50a2c48b63~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[To Sponsor or Not to Sponsor]]></title><description><![CDATA[It’s highly likely that a request or two for sponsorship has dropped into your inbox recently.  There are loads of individuals, teams,...]]></description><link>https://www.kn8t.com/post/to-sponsor-or-not-to-sponsor</link><guid isPermaLink="false">689cbddb4352e0688e74b116</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Sat, 01 Feb 2025 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_aaadbe34e1e049708bc98552c86d4882~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[Consistency is Key ]]></title><description><![CDATA[Whether you’re a sole trader or a global corporation, brand consistency is a powerful driver of business success. Your brand is more than...]]></description><link>https://www.kn8t.com/post/consistency-is-key</link><guid isPermaLink="false">689cbb9ef0b804ed623ba6ed</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Wed, 01 Jan 2025 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_600722b41ef54084bbd57e9bd56aa3b9~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>katemoss3</dc:creator></item><item><title><![CDATA[Getting Started on Instagram ]]></title><description><![CDATA[Marine businesses are getting more and more involved in Instagram, but lots are still thinking about it.  We spoke to some of them at...]]></description><link>https://www.kn8t.com/post/getting-started-on-instagram</link><guid isPermaLink="false">689cba1bf0b804ed623ba28e</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Sun, 01 Dec 2024 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_133547d8b7434e65bf29469825b02b14~mv2.jpg/v1/fit/w_1000,h_828,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>katemoss3</dc:creator></item><item><title><![CDATA[Differentiation in an Uncertain World ]]></title><description><![CDATA[The business landscape is full of unknowns, and at present the only certainty is uncertainty. Yet from a marketing perspective, the...]]></description><link>https://www.kn8t.com/post/differentiation-in-an-uncertain-world</link><guid isPermaLink="false">68a06abe81e6ee2fae539c5c</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Fri, 01 Nov 2024 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_c45c6d2ac9ae4ac7b3adc9c8d6c1ac6e~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[Marketing Through the Winter Lull]]></title><description><![CDATA[The winter months have arrived and although it would be easy to sit back and wait for the 2025 season to kick off, there is no time like...]]></description><link>https://www.kn8t.com/post/marketing-through-the-winter-lull</link><guid isPermaLink="false">689cb6e06aa481be491f4bcc</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Mon, 30 Sep 2024 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_ad5fe7b6b91041c09aabde6ae5cec828~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[Mastering Phone Photography ]]></title><description><![CDATA[It’s simple really, words without good accompanying visuals are like a sailing boat without a mainsail.  Research shows graphics increase...]]></description><link>https://www.kn8t.com/post/mastering-phone-photography</link><guid isPermaLink="false">689f58256a3acc8a50cd92bb</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Sat, 31 Aug 2024 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_b315dbd7e64448c8ad19983a85fc98e8~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>katemoss3</dc:creator></item><item><title><![CDATA[Start the Year Strong: Your Essential Marketing Clean-Up]]></title><description><![CDATA[As a fresh new year approaches, many of us prepare to hit the reset button. January 1st brings not only new budgets and the rollout of...]]></description><link>https://www.kn8t.com/post/start-the-year-strong-your-essential-marketing-clean-up</link><guid isPermaLink="false">68a074356aa481be49292b61</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Fri, 01 Dec 2023 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_80404ec5d56c40b7866223609daa7fe2~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>katemoss3</dc:creator></item><item><title><![CDATA[Why Customer Insight Matters]]></title><description><![CDATA[The world’s population holds an incredibly diverse range of opinions, thoughts, and perspectives on every imaginable subject. Researchers...]]></description><link>https://www.kn8t.com/post/why-customer-insight-matters</link><guid isPermaLink="false">68a065796aa481be492904e1</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Mon, 31 Jul 2023 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_fe28c53a441141538889dee8f43c6774~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[Turning Challenge into Opportunity ]]></title><description><![CDATA[Consumer confidence has been under sustained pressure in recent years, influenced by fears around job security, global trade tensions,...]]></description><link>https://www.kn8t.com/post/turning-challenge-into-opportunity</link><guid isPermaLink="false">68a0759b81e6ee2fae53ba1d</guid><category><![CDATA[Knot Agency Marketing Advice]]></category><pubDate>Sat, 01 Jul 2023 12:59:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f4a2de_336a10213e2e473fac0e78fdaf236213~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>katemoss3</dc:creator></item><item><title><![CDATA[A new Scottish RS21 Youth Team for 2023]]></title><description><![CDATA[The Haven Knox-Johnston crew are proud to announce that they will be partnering with sister Howden leisure marine team, A-Plan Commercial...]]></description><link>https://www.kn8t.com/post/a-new-scottish-rs21-youth-team-for-2023</link><guid isPermaLink="false">641cb380774356bc9e90833b</guid><category><![CDATA[Client Press Releases]]></category><pubDate>Thu, 23 Mar 2023 20:24:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dcfa18_b0c65db375b44c5497f99b75fdcad10a~mv2.jpg/v1/fit/w_1000,h_848,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[Barton Sails Into Singapore with New Distribution Agreement]]></title><description><![CDATA[Barton Marine is proud to announce their new partnership and distribution agreement with EELAT pte Ltd in Singapore. EELAT specializes in...]]></description><link>https://www.kn8t.com/post/barton-sails-into-singapore-with-new-distribution-agreement</link><guid isPermaLink="false">641cb08a42d45e4f0c0eecfd</guid><category><![CDATA[Client Press Releases]]></category><pubDate>Thu, 23 Mar 2023 20:11:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dcfa18_32a340bd68be4d9fb9821fa5cc13e978~mv2.jpg/v1/fit/w_913,h_669,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[Discover the Barton Marine Range of Winches and The Unique Wincher]]></title><description><![CDATA[Winches make handling large loads through halyards, sheets and control lines far, far easier than the alternative of hauling them in by...]]></description><link>https://www.kn8t.com/post/discover-the-barton-marine-range-of-winches-and-the-unique-wincher</link><guid isPermaLink="false">641cd6aaab8f08ea5e540a98</guid><category><![CDATA[Client Press Releases]]></category><pubDate>Wed, 01 Mar 2023 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dcfa18_53021611a1dd41b18766f9633f60a39a~mv2.png/v1/fit/w_1000,h_493,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[Competitions Galore and New Product Launches from Barton Marine at the RYA Dinghy Show]]></title><description><![CDATA[Barton Marine is the must-see Exhibitor at the RYA Dinghy Show to discover the exciting new hardware launches for 2023 – and enter the...]]></description><link>https://www.kn8t.com/post/competitions-galore-and-new-product-launches-from-barton-marine-at-the-rya-dinghy-show</link><guid isPermaLink="false">641ccfdb00367303e208f7cd</guid><category><![CDATA[Client Press Releases]]></category><pubDate>Mon, 20 Feb 2023 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dcfa18_9bcdeb1c49f148b986fe2a324922ab0e~mv2.jpg/v1/fit/w_1000,h_732,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item><item><title><![CDATA[Haven Knox-Johnston and A-Plan Join Up at SBS Boatlife]]></title><description><![CDATA[The Haven Knox-Johnston crew will be partnering with sister Howden Marine Unit company A-Plan Commercial Marine to make a splash at the...]]></description><link>https://www.kn8t.com/post/haven-knox-johnston-and-a-plan-join-up-at-sbs-boatlife</link><guid isPermaLink="false">641ccdec83380dab45115b4c</guid><category><![CDATA[Client Press Releases]]></category><pubDate>Thu, 26 Jan 2023 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dcfa18_435f95a697634cbb818f070ca693c27f~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Knot Chris</dc:creator></item></channel></rss>