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HAVEN KNOX-JOHNSTON

Haven Knox-Johnston are one of our largest clients and we support them with all areas of marketing. From illustrations and designs to webinars and events, our work with them truly shows the breadth of what we can offer. 

BRANDED COLLATERAL

To support Haven Knox-Johnston at boat shows and events, we created and sourced a range of branded merchandise designed to be both eye-catching and practical. We've created essentials kits, mega deck chairs, beer cans, as well as the usual notebooks and pens. Each piece was carefully designed to reflect HJK's identity, ensuring consistency while creating a positive, lasting impression with potential and existing customers. 

HOW TO GUIDES 

We’ve created several comprehensive guides in partnership with Haven Knox-Johnston, managing the entire process from start to finish. Drawing on content from webinars, interviews, and articles, we develop the written material, design the artwork, and prepare the guides for both digital and print. Each guide is published as a free download on HJK’s website and produced in high-quality printed copies for distribution at boat shows, ensuring maximum reach and impact.

​DESIGN

Our design work for HKJ has covered everything imaginable, from event banners and terms and conditions lists to a dinghy and their offices, we've really done it all! We design across the full range of HKJ titles, including HKJ, HKJ Specialist, and HKJ Commercial, each with its own distinct branding and editorial focus. Our creative approach ensures that every design aligns seamlessly with the unique identity and visual language of each publication.

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ILLUSTRATIONS

We collaborate with an incredibly talented illustrator who has brought a distinctive and playful visual style to Haven Knox-Johnston’s brand. Her work has been featured across a wide range of platforms, including advertising campaigns, social media content, event materials, and more. In addition to static illustrations, she has also created custom animations that bring the brand to life in dynamic and engaging ways. Her artwork has been adapted for both digital and print use, appearing on everything from promotional flyers and posters to event signage and branded merchandise - adding a cohesive and creative flair to all of Haven Knox-Johnston’s touchpoints.

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PRINT

Our print work for Haven Knox-Johnston is a seamless extension of our design and branded collateral services. We manage the production of nearly everything we create- from sails and bags to deckchairs and beyond- ensuring brand consistency at every touchpoint. By sourcing top-quality print materials at industry-leading prices, we deliver outstanding value without compromising on quality. It’s all about getting the best results for our clients.

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PODCAST CREATION

Waffling by the Waterside is a podcast we have created in collaboration with Haven Knox-Johnston, designed to celebrate life on and around the water. We manage each episode and the overall project, overseeing every stage, including planning, guest sourcing and booking, filming, and full post-production. Our team ensured a smooth and engaging production process while crafting a unique tone and style for the show. To amplify its reach, we also developed a suite of branded collateral to support the marketing and promotion of the podcast across multiple channels.

PR

Our PR work with Haven Knox-Johnston has helped elevate the brand’s presence across both industry and consumer-facing media. We've secured features in key marine publications such as Marine Industry News and Practical Boat Owner, among others, ensuring the brand is seen by the right audiences. Beyond traditional press, our PR strategy also includes targeted social media mentions and high-impact collaborations to reach wider and more diverse communities. Notably, we partnered with renowned sailor Dee Caffari to amplify the brand’s message and values through her platforms, By blending industry authority with authentic, strategic outreach, we’ve positioned Haven Knox-Johnston as a trusted and forward-thinking voice in the marine world.

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EVENT SUPPORT

We’ve provided comprehensive event support for Haven Knox-Johnston, helping to ensure their presence at shows and gatherings is both professional and memorable. From designing eye-catching displays and branded materials to sourcing and managing the production of marquees and event infrastructure, we handle every detail. We’ve also overseen the creation of a wide range of branded merchandise, tailored to suit each event’s audience and atmosphere. Our team is on the ground on event days, assisting with setup and ensuring everything runs smoothly, allowing the Haven Knox-Johnston team to focus on connecting with their community.

WEBINARS 

For Haven Knox-Johnston, we manage every stage of their webinars from start to finish. This includes creating the press releases to announce each event, designing social media adverts to drive sign-ups, sourcing and securing expert speakers, and running the webinar itself to ensure a smooth experience. After the event, we produce valuable follow-up content - from email summaries to website and social media posts - extending the reach and impact. We’ve also transformed webinar discussions into detailed guides, giving Haven Knox-Johnston lasting resources that continue to inform and engage their audience long after the live session.

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ADVERTISING 

We support Haven Knox-Johnston with a wide range of advertising services across both their leisure and commercial arms. Our work includes designing impactful print and digital adverts that align with their brand and speak directly to their audience. We’ve secured placements in leading industry publications such as Yachting Monthly, Practical Boat Owner, Marine Industry News, and others. Our level of involvement varies depending on the needs of each campaign: in some cases, we handle the entire creative process from concept through to final design; in others, we work with HKJ’s in-house team to simply manage and book placements. This flexible approach allows us to provide the right support for every brief while maintaining consistency and quality across all advertising output.

YOUTUBE MINI SERIES

Coast to Canal is a two-part YouTube series we created for Haven Knox-Johnston, developed as part of a wider campaign to celebrate the diversity of the UK’s boating community. The concept and structure of the series were developed by our team, bringing together a unique mix of voices and perspectives from across the waterways. We collaborated with Gass Productions, who handled the filming and editing, to bring the vision to life with high production value. The series features record-breaking sailor Dee Caffari, as she steps into a very different world - learning about life on the inland waterways and discovering the joys and challenges with the help of popular canal boating duo Floating Our Boat. 

CONTACT US

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We're here to help with all your Marine marketing. Call or email us today.

 

Tel: +44 (0)20 3468 3458

Email: hello@kn8t.com

Thanks for your message, we will respond as soon as possible!

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