Marketing emails are a very cost effective way of talking to your marketplace when interacting face to face isn’t really an option. However, as with everything, there is a right way and a wrong way. Here are some of the areas we think about when it comes to creating emails. Set a goal. Knowing what you want to achieve will help with content creation. Do you want to drive people to your website, improve brand awareness or promote a particular product. Knowing your end obje

Although they have been around since the mid 90s, thanks to the pandemic, we’re all now experts at spotting and using a QR code. If you’re not using them in your marketing activity, you’re missing a trick. Here’s why: Cheap & easy to generate – Creating a QR code takes just a few minutes, and there are many free or low-cost tools available online. Many platforms also allow you to customise the colour palette and incorporate your logo, so your QR code blends seamlessly with yo

Imagine that your brand is a character in a television show. Are you the dour, hardened detective, from the wrong side of the tracks or are you the sweet old lady solving mysteries on the side? Each has distinctive characteristics and ways of talking, to uniquely interact with the audience. What they don’t do is suddenly take on a different personality – well not normally! It doesn’t really work. It's the same for your brand. If you don’t have a distinctive and consisten

Moments of shared excitement have the power to capture public attention on a massive scale, even among those not normally engaged with the topic- think back to when England reached the semi-finals in the 2021 Euros. When something becomes a trending event, it presents a unique opportunity for businesses to connect with audiences, spark conversations, and increase visibility. This raises an important question: as an industry, are we sometimes guilty of letting these moments p