The Rise of the QR code

Although they have been around since the mid 90s, thanks to the pandemic, we’re all now experts at spotting and using a QR code.

If you’re not using them in your marketing activity, you’re missing a trick. Here’s why:

• Cheap & easy to generate – Creating a QR code takes just a few minutes, and there are many free or low-cost tools available online. Many platforms also allow you to customise the colour palette and incorporate your logo, so your QR code blends seamlessly with your brand identity rather than looking generic.

  
  

• Track engagement – By using trackable or dynamic QR codes, you can see how many people scan them, when, and where. This valuable data lets you measure campaign performance in real time and adapt your marketing accordingly.

  
  

• Encourages quick interaction – QR codes give your audience instant access to your content, without the friction of typing a URL. A single scan can connect them to product information, event sign-ups, special offers, or videos – boosting engagement on the spot.

  
  

• Reduce printed collateral – Instead of printing large brochures or handouts for every event, use QR codes to direct people to a digital version. This not only saves money and storage space but also reduces your environmental impact.

  
  

• Easily updateable for events – If you use a dynamic QR code, you can change the link at any time without having to reprint your materials. This is ideal for event signage, product launches, or seasonal campaigns where information changes frequently.

  
  

• Enhance packaging – Adding a QR code to product packaging can guide customers to accompanying apps, how to videos, or ancillary products. It turns your packaging into an interactive touchpoint that adds value long after purchase.

  
  

• Boost reviews and feedback – Make it easy for customers to leave a review by directing them straight to your feedback page. The easier the process, the more likely they are to share their experience - helping you build credibility and trust.

  
  

  A word of caution, make sure any links which you direct users to are mobile friendly.  Customers are quick to switch off if the experience isn’t user friendly.

  
  

Most people think of QR codes as linking straight to a website, but they can link to music, a prewritten email, an app download, social media accounts, a pdf file, contact details - to name but a few!  The key is to use them thoughtfully, ensuring the user experience is seamless and the content is worth scanning for. Get creative, keep it relevant, and you’ll turn a simple square into a powerful marketing tool.