Marketing emails are a very cost effective way of talking to your marketplace when interacting face to face isn’t really an option. ...

Although they have been around since the mid 90s, thanks to the pandemic, we’re all now experts at spotting and using a QR code. If...

Imagine that your brand is a character in a television show.  Are you the dour, hardened detective, from the wrong side of the tracks or...

Moments of shared excitement have the power to capture public attention on a massive scale, even among those not normally engaged with...

The cost of living rising is at pace and running a business is nerve-wracking.  People are tightening their belts with reduced disposable...

There is often a rivalry in business between sales and marketing.  Each function feels under appreciated by the other and lacking support...

It’s highly likely that a request or two for sponsorship has dropped into your inbox recently.  There are loads of individuals, teams,...

Whether you’re a sole trader or a global corporation, brand consistency is a powerful driver of business success. Your brand is more than...

Marine businesses are getting more and more involved in Instagram, but lots are still thinking about it.  We spoke to some of them at...

The business landscape is full of unknowns, and at present the only certainty is uncertainty. Yet from a marketing perspective, the...

The winter months have arrived and although it would be easy to sit back and wait for the 2025 season to kick off, there is no time like...

It’s simple really, words without good accompanying visuals are like a sailing boat without a mainsail.  Research shows graphics increase...

As a fresh new year approaches, many of us prepare to hit the reset button. January 1st brings not only new budgets and the rollout of...

The world’s population holds an incredibly diverse range of opinions, thoughts, and perspectives on every imaginable subject. Researchers...

Consumer confidence has been under sustained pressure in recent years, influenced by fears around job security, global trade tensions,...

When it comes to sustainable marketing in the yacht industry there are a number of easy changes you can make which won’t cost a fortune...

A good marketing strategy aims to reach customers at all points of the purchasing cycle to maximise chances of finding new potential...

Opportunities to connect with customers face to face are still limited, so now is the time to embrace Webinars. You’ve probably attended...

The world as we knew it is no longer.  The question of whether and how fast we return to past ways of living is an unknown that only time...

The challenges of 2020 continue with the confirmation that METSTRADE, the world’s largest trade exhibition for marine equipment, has been...