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Email Marketing Essentials
Marketing emails are a very cost effective way of talking to your marketplace when interacting face to face isn’t really an option. ...
Aug 13 min read


The Rise of the QR code
Although they have been around since the mid 90s, thanks to the pandemic, we’re all now experts at spotting and using a QR code. If...
Jul 12 min read


Why Tone of Voice Matters
Imagine that your brand is a character in a television show. Are you the dour, hardened detective, from the wrong side of the tracks or...
Jun 12 min read


Capitalising on What's Hot
Moments of shared excitement have the power to capture public attention on a massive scale, even among those not normally engaged with...
May 12 min read


Marketing in uncertain times
The cost of living rising is at pace and running a business is nerve-wracking. People are tightening their belts with reduced disposable...
Apr 12 min read


Sales and Marketing - A Delicate Balance
There is often a rivalry in business between sales and marketing. Each function feels under appreciated by the other and lacking support...
Mar 12 min read


To Sponsor or Not to Sponsor
It’s highly likely that a request or two for sponsorship has dropped into your inbox recently. There are loads of individuals, teams,...
Feb 11 min read


Consistency is Key
Whether you’re a sole trader or a global corporation, brand consistency is a powerful driver of business success. Your brand is more than...
Jan 11 min read


Getting Started on Instagram
Marine businesses are getting more and more involved in Instagram, but lots are still thinking about it. We spoke to some of them at...
Dec 1, 20242 min read


Differentiation in an Uncertain World
The business landscape is full of unknowns, and at present the only certainty is uncertainty. Yet from a marketing perspective, the...
Nov 1, 20242 min read


Marketing Through the Winter Lull
The winter months have arrived and although it would be easy to sit back and wait for the 2025 season to kick off, there is no time like...
Oct 1, 20242 min read


Mastering Phone Photography
It’s simple really, words without good accompanying visuals are like a sailing boat without a mainsail. Research shows graphics increase...
Sep 1, 20242 min read


Start the Year Strong: Your Essential Marketing Clean-Up
As a fresh new year approaches, many of us prepare to hit the reset button. January 1st brings not only new budgets and the rollout of...
Dec 1, 20232 min read


Why Customer Insight Matters
The world’s population holds an incredibly diverse range of opinions, thoughts, and perspectives on every imaginable subject. Researchers...
Aug 1, 20232 min read


Turning Challenge into Opportunity
Consumer confidence has been under sustained pressure in recent years, influenced by fears around job security, global trade tensions,...
Jul 1, 20232 min read


Marketing Sustainably in the Yacht Industry
When it comes to sustainable marketing in the yacht industry there are a number of easy changes you can make which won’t cost a fortune...
Jan 1, 20232 min read


360º Yacht Industry Marketing
A good marketing strategy aims to reach customers at all points of the purchasing cycle to maximise chances of finding new potential...
Jun 1, 20221 min read


Webinars in a Post COVID World
Opportunities to connect with customers face to face are still limited, so now is the time to embrace Webinars. You’ve probably attended...
Apr 1, 20211 min read


Adapting to Shifting Consumer Trends
The world as we knew it is no longer. The question of whether and how fast we return to past ways of living is an unknown that only time...
Feb 1, 20212 min read


Staying Visible Without METSTRADE
The challenges of 2020 continue with the confirmation that METSTRADE, the world’s largest trade exhibition for marine equipment, has been...
Nov 1, 20202 min read
CONTACT US

We're here to help with all your Marine marketing. Call or email us today.
Tel: +44 (0)20 3468 3458
Email: hello@kn8t.com
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