When it comes to sustainable marketing in the yacht industry there are a number of easy changes you can make which won’t cost a fortune and will help protect the environment for future generations as well as potentially saving you money right now: Design - Avoid putting event names and dates on literature and branded items. Choose robust, long lasting materials allowing multiple use. Printing - Use FSC certified paper, avoiding finish coatings / laminations which are not re

Aston Lark, a Howden company, today announces the acquisition of the commercial direct marine trade book from Navigators & General (N&G), part of Zurich UK, to expand its range of insurance products for the marine community. The acquisition of the commercial direct marine trade book from N&G will allow Aston Lark, together with its Haven Knox-Johnston brand, to offer insurance to businesses of all shapes and sizes, active across the entire spectrum of the marine industry. Fr

Sandefjord, Norway 26 September 2022. Jotun is cementing its position as a preferred coatings partner within the Superyacht segment with the launch of MegaGloss Metallic, a supreme high gloss metallic topcoat system. The number one global provider of advanced marine coatings and antifoulings is the only manufacturer that can offer a full system consisting of corrosion protection, advanced antifouling, primers, fillers, and the latest top-coat technology. Jotun has been active

The committee of the combined yacht clubs of Poole are excited to announce that the next the International Paint Poole Regatta will be held in 2024. The organisers are also delighted to confirm that the 2024 regatta will host the Royal Ocean Racing Club’s GBR IRC National Championships, in a historic, first move away from the club's Solent home. At a launch event on the International Paint stand at the Southampton International Boat Show, Poole Regatta President Andrew Pear

The Haven Knox-Johnston crew are pleased to announce the launch of ‘Coast to Canal’, a two-part video series featuring narrow boating YouTube legends, Fran and Rich from ‘Floating Our Boat’, and round-the-world yachtswoman Dee Caffari. The series is a feel-good, reality TV show created for the enjoyment of the whole boating community, from the coast to the inland waterways, to share together the love of being afloat. This fly-on-the-wall documentary of Dee’s maiden voyage on

A good marketing strategy aims to reach customers at all points of the purchasing cycle to maximise chances of finding new potential customers and engaging with them in a variety of ways – a 360° approach. Below are some top tips for developing a successful 360° marketing plan… Research and define your target market Study your audience, get inside their minds. Know where they hang out (online and offline), what problems they have, what solutions they want and how much they

Opportunities to connect with customers face to face are still limited, so now is the time to embrace Webinars. You’ve probably attended many, but have you run your own? Allowing you to deliver presentations, workshops or interactive sessions to big groups, it’s time to reconnect with existing customers and reach new audiences. Here are our top webinar tips: Struggling to think of a topic for your webinar? Ask your customers what would interest them. People are more like

The world as we knew it is no longer. The question of whether and how fast we return to past ways of living is an unknown that only time will answer. My team and I have been reflecting on how consumer trends and behaviour patterns have changed over the last couple of months and which are most likely to continue after global recovery from the virus. These are our top picks. Customers are Online The proportion of online sales against all retail sales has soared. The biggest

The challenges of 2020 continue with the confirmation that METSTRADE, the world’s largest trade exhibition for marine equipment, has been cancelled. For many of us, the annual trip to Amsterdam is more than just a date in the diary - it’s a chance to reconnect with colleagues from across the globe, discover the latest innovations, meet new partners, and finalise important deals. Its absence this year will be felt by all. But while we may not be gathering in person, there are